AALTO: Love Records / AW18
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AALTO: Love Records / AW18 / The Love Records collection revolves around the most essential element of life—love. At once omnipresent and elusive, the quality of love that we explore here is that it’s both inherently real and utterly incomprehensible. Love is weird. Weirdness, imperfection, oddity, everything unexplained and out of the norm—a coexistence of the strange and the normal is deeply rooted in the Finnish culture since the pagan times. It manifests itself as strongly now as it did in the time of writing the national epic Kalevala, a compilation of traditional folk poetry about gods and goddesses that strangely resemble humans. The tradition of imagining a twisted version of reality continues today with the literary genre dubbed "the Finnish weird" for its surreal view on our everyday world. On the music scene, the artists from the Love Records label founded in the late ‘60s created free spirited, progressive sound with psychedelic notes. The label’s logo is a tribute to love in all its forms. For all its weirdness, diversity and contradictory nature, love provides the ultimate twist to the reality. Contrasts are at the heart of the collection, reflecting how the opposite forces of reality and fantasy intertwine in our lives. The emotion-driven inspirations are translated into surprising, sculptural distortions appearing on seemingly classic garments. Cropped and twisted legs, sleeves and shapes in tailoring come in thick wools, vintage-inspired striped silk and bubbly purple silk jacquard. On fluid jerseys, bold cuts create unexpected effects when the fabrics ow against the moving body. The clash of feminine and technical is explored in the draped shirts and dresses where straps and adjustable tunnels allow for a feminine play with volume. Recycled polyester jersey gets a second life as formal tailoring. Winter and overdressing are explored in voluminous padded coats and pants, feminine padded dresses and gloves, and recycled down jackets in shiny nylons and technical cotton. The Love Records’ iconic hearts of freedom logo can be found on felted wool knits, fur embroideries and labels, zips and patches. The bold red color comes to play also in exclusive memphis print on uid viscose dresses, mohair knits and robust jersey layers. The original LOVE RECORDS artwork is by Harri Manner.
AALTO x LaRedoute
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AALTO x LaRedoute / AALTO HAS CREATED A SPECIAL CAPSULE COLLECTION WITH LA REDOUTE, ONE OF FRANCE'S OLDEST MAIL ORDER COMPANIES WITH A MISSION TO MAKE DESIGNER FASHION ACCESSIBLE. The collection is a reinterpretation of AALTO's staples.  The key print is the AALTO fire first introduced in the AW16 collection is a new pink and yellow colorway. It's seen on sweatshirts, denim jacket and t-shirts as well as on knits in a maximized version.
AALTO: Love Records - Campaign/AW2018
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AALTO: Love Records - Campaign/AW2018 / The campaign for AALTO: Love Records Autumn/Winter . Shot by Johan Sandberg. LOVE RECORDS - original artwork by Harri Manner.
AALTO: Young Heroes - Campaign AW 2015
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AALTO: Young Heroes - Campaign AW 2015
AALTO: After Nature - Campaign / SS2018
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AALTO: After Nature - Campaign / SS2018 / The significance of humanity's impact on Earth calls for a declaration of a new geological era. After nature comes the epoch of mankind. With it comes the realisation of he profound impact our actions will have on nature. For "After Nature", AALTO commissioned the Finnish collective GRMXXI, a collective defying commerciality and traditional graphic design, to work on a set of humouristic fake logos. The graphical prints and patches originating from this collaboration decorate the collection.
AALTO: After Nature / SS 2018
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AALTO: After Nature / SS 2018 / All the looks from the AALTO Spring/Summer 2018 "After Nature" show.
AALTO: After Nature ONE - Capsule Collection
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AALTO: After Nature ONE - Capsule Collection / After Nature ONE is a choregraphed installation bringing together fashion, dance and performance. The collection is, as the performance, a collaborative act. Vintage clothing has been taken apart and reassembled into new incarnations of AALTO's staple silhouettes. The choreography, by Finnish Ima Iduozee, was presented during the Pre Helsinki's 5th annual fasion event week.
AALTO: Paradise Aaltogirls in Paradise Lost - Special Campaign AW 2017
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AALTO: Paradise Aaltogirls in Paradise Lost - Special Campaign AW 2017 / The AALTO Autumn / Winter 2017 "Paradise Lost" -collection shot by Johan Sandberg.
AALTO: Paradise Lost - Campaign / AW 2017
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AALTO: Paradise Lost - Campaign / AW 2017 / The AALTO Autumn / Winter 2017 "Paradise Lost" -campaign shot by Johan Sandberg.
AALTO: Paradise Lost / AW 2017
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AALTO: Paradise Lost / AW 2017 / Designer Tuomas Merikoski investigates long-term core ideals such as classicism, sustainability, pragmatism, utilitarianism and resistance for the fifth AALTO collection.
AALTO: Uusi Fantasia - Campaign / SS 2017
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AALTO: Uusi Fantasia - Campaign / SS 2017 / The AALTO Spring/Summer 2017 "Uusi Fantasia" campaign shot by Johan Sandberg.
AALTO: Uusi Fantasia / SS 2017
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AALTO: Uusi Fantasia / SS 2017 / All the looks from the SS 2017 show. Uusi Fantasia, Finnish for "New Fantasy", invites you to step into a space where all is possible where no taboos exist, where diversity is emraced. The Uusi Fantasia fashion show also reveals an artisanal art capsule collection made in collaboration with Tove Jansson's Moomin Tale; The Dangerous Journey.
AALTO: Hellsinki - Campaign / AW 2016
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AALTO: Hellsinki - Campaign / AW 2016 / The AALTO Autumn / Winter 2016 "Hellsinki" lookbook shot by Johan Sandberg.
AALTO: Hellsinki / AW 2016
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AALTO: Hellsinki / AW 2016 / All the looks from the third season for AALTO by Tuomas Merikoski. "Hellsinki" draws inspiration from a Finnish phenomenon where remote Sami customs meet youth culture within an urban context. An interesting platform for creativity: traditional cultures blending into a metropolitan scene. The name of the collection, "Hellsinki", is a play on words - implying a sense of 'hell' that comes from living in the city as a nomad and losing your identity.
AALTO x Jouko Lehtola Foundation: Finnish Youth
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AALTO x Jouko Lehtola Foundation: Finnish Youth / In collaboration with the Jouko Lehtola Foundation, AALTO has published the book "Finnish Youth", in order to present works by the late Finnish photographer Jouko Lehtola (1963-2010). It portrays the potency of being young and yet untouched by conformity.
AALTO: Endless Sun - Campaign / SS 2016
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AALTO: Endless Sun - Campaign / SS 2016 / The "Endless Sun"-lookbook shot by Johan Sandberg. "Endless Sun" draws inspiration from a series of elements linked to yputh culture and midsummer rituals in Finland.
AALTO: Endless Sun / SS 2016
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AALTO: Endless Sun / SS 2016 / All the looks from the "Endless Sun" Spring/Summer 2016 collection. "Endless Sun" draws inspiration from a series of elements linked to youth culture and midsummer rituals in Finland.
AALTO: Young Heroes / AW 2015
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AALTO: Young Heroes / AW 2015 / Invincible and Invulnerable. "Young Heroes" draws inspiration from Finland. All looks from the first AALTO -collection. For this collection AALTO has collaborated with the Jouko Lehtola Foundation to present works by the late Finnish photographer Jouko Lehtola (1963-2010).