This logotype is simple, but effective. The font choice is strong and just by flipping the A upside down and making it into a plant, helps the logo look unique. They also didn't confuse the viewer because the upside down A is still recognizable.
This is probably the best example of a logo for me as I plan to create a Combination logo which has letters and an illustration. So my logo would logo kind of like this one, except for the illustration, as it would be more related to healthy eating