Skoll beer was thinking for young people. The bottle is blue with a metallic effect, which gives a modern side and is reminiscent of the energy drinks. This gives to this beer a dynamic effect. In addition there is an easy opening thought for young people like gourds. The logo is a robot that recalls "Thor" the Marvel heroes that again refer to the target: Youth.
Leffe Royale Beer packaging uses the luxury codes. The bottle is matte and the colours are black (symbol of sobriety and mystery) and gold (symbol of power and wealthy), which is really innovative in the beer sector. The words are highlighted thanks to these colours. The top of the bottle is surrounded by a gold paper with royal crown: this is linked with the name of the beer: “Royale”. This packaging is synonym of pleasure and quality, but still accessible.
Duff Beer is taken from the famous cartoon: The Simpsons. The bottle is exactly the same as the one in the cartoon: the background is red; this bright colour attracts the eye of the consumer in the shelf. The graphic is the same, "Duff" is written in black on a white background and the overall shape of the bottle is also taken from the cartoon. That’s why the beer is immediately recognizable and is a successfully marketing tool. This brand enjoys of celebrity of the Simpsons.