Heinz ketchup poster - in this poster, designer put the stalk of tomato on top of the ketchup bottle to represent tomato. Designer used just two elements(ketchup bottle and tomato top) but now it show new aspect from that. It's simple but smart.
Heinz Tomato Ketchup This ad shows the need to satisfy curiosity. It shows this by having the ketchup bottle look like slices of tomatoes. Which satisfies the curiosity that it is made with real tomatoes.