I am obsessed with kelp forests! Since I was too young to realize the ocean wasn't doing so well. I was young I mean 2 years old! I credit this early love for kelp forest my bloom of love for the ocean I can't stop thinking about!
There is consistent proximity throughout the logotype. The negative space forming the "N" makes sense with the name because looking at the logotype engages the audience when locating the "N". I also think the logotype font works well bold.