Negative Space Logos
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Graphic Design Typography
I love how the bird is not a complete "B" but you still get the full word with just the wings.
279/365: Planet I've created the letter "E" hundreds of times and today was the first time I turned it into Saturn. There is ALWAYS a simpler way to communicate a concept in logo design. But you must be intentional in how you go about simplifying something. It's all about presentation. The custom font spacing geometry etc. took longer than the E by itself. "What angle should Saturn be rotated to? Should the lines have round ends or flat?" Designers need to think about questions like these...