The creator of these logos has used a unique approach to typography. By playing with and arranging letters, very creative logos were formed. These simple, yet interesting logos are an example of the power that typography can have in design.
This anti pepsi ad is a great example of semantic memory. You automatically know that this is the pepsi logo because of brand awareness. This shows that soft drinks such as this can make you fat so you must be careful what you put into your body.
26 logos avec des combinaisons étonnantes - Inspiration graphique #13
I like this pin because it reveals the process for creating the logo. I like how the top shows the various sketches, leading to the exact design chosen. I also like how the image is created completely from circles and curved lines.