The creator of these logos has used a unique approach to typography. By playing with and arranging letters, very creative logos were formed. These simple, yet interesting logos are an example of the power that typography can have in design.
This anti pepsi ad is a great example of semantic memory. You automatically know that this is the pepsi logo because of brand awareness. This shows that soft drinks such as this can make you fat so you must be careful what you put into your body.