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Why Brand Activations Work - Infographic - ExpandaBrand
A brand activation is a marketing method which involves engaging consumers by creating an experience and allowing them to interact with the brand. By engaging with consumers and involving them in an event or experience brands are able to foster positive associations and create long-term brand loyalty. Brand activations have become an important part of every brand’s marketing strategy and it’s easy to see why.
When I started this blog, way back in 2006, I had no clue how long it would last. I actually had no idea I could even write about something for more than a couple of days. It is funny how things go.
