Boots Christmas Gift - Nottingham
We popped in to see how Boots have delivered their Christmas offer this year. With new fixtures, a chaotic layout, difficult landscape, poor VM and in store delivery we find ourselves asking why does it go so wrong?
It's a real shame as inevitably the business has spent a lot of time energy and money on the project, sales will be better than last year but it will not deliver back its full potential. Yet a simple fix now would pay dividends.