Although the inside layout is quite static and plain as their common layouts, the interactive cover intrigues the viewer to open the packager to see what's inside. The illustration used is very bold and eye-catching.
Headline- the large short texts that take up most of the advertisement effectively convey the message of how delicious Nutella (the product) tastes by appealing to the readers sense of taste(lick) and sight( texts are written in chocolate).
I really like this poster. The shadow of the hand and cigarette appears to be a hand holding a gun. It would look even better with smoke coming out of the cigarette, making it look like the gun was just fired.
This ad created for The Economist is designed with a motion sensor which lights up the bulb whenever somebody walks directly underneath it. Which could be disastrous. What if somebody walks underneath exactly as they're having a terrible idea?