An Alternate Reality Game (ARG) is an interactive networked narrative that uses the real world as a platform and uses transmedia storytelling to deliver a story that may be altered by participants' ideas or actions.
Crowdsourcing the future: Can alternate reality game Superstruct help save the world?
Transmedia storytelling usually ends up in the shape of alternate reality games, which all-too-often become scheduled, passive on-rales experiences for the user. How can content creators make it more meaningful?
The 5 Most Insane Alternate Reality Games
ARGs are usually pretty crazy to begin with, but some of them go the extra mile. That extra, ultra-insane mile.