Created by Coca-Cola founder John Pemberton’s bookkeeper, Frank Mason Robinson, in The typeface used is the Spencerian script. It was developed in the century and was the dominant form of formal handwriting in the United States.
Oh, I LOVE how the photographer captured these colors! Almost looks like an oil painting from far away. Rain on the window pane, looking out of the hospital or a car. It doesn't matter the rain was one thing that calmed all the patients.
The coca cola logo has changed alot throughout history. Although it has been redesigned a number of times, a similar style of text is used and this is the focus throughout the logos. At first the logo was produced in black and whit