The 3 dimensional packaging creates a wonderful sense of movement. The illustrations are surreal and evoke enquiry and interest. Whilst the label is extremely restrained a fantastical tone is created in the opaque blue layering.
After over 30 years making wine in Sonoma County, Murphy-Goode needed an updated look to showcase their brand and their story. Swig Studio worked with them to create something rugged yet with a stylish California aesthetic.
The simplicity of the die cut label helps draw your eye straight to the logo on the bottle, but I do think the logo should be larger. But I love how you can see through to the wine and the freshness seal matches the label.
The fact that this label folds out like a book and probably has information about the company inside, it really unique and inventive. They get to keep a simple design, but go more in dept once you untie the knot.
The amalgamation of different animal body parts creates new hybrid creatures and the result is quirky and bizarre.This sense of surrealism echoes the tone of Cake Wines and a contemporary market, however the illustrative style doesn't feel youthful.