I like the play on the words with the type and the fact it has an actual smile within it and also the wink makes you feels like it is moving.
The graphic designer Ji Lee is a lover of words and images. After working at this artist born in and based in Palo Alto likes to use the letters of words to image their meaning.
This is a really nice, modern logo. The font isn't really capturing,although simplicity catch my eye, but the use of the clock being applied to fill in the missing letters is really creative, the gradient background gives good surrounding depth.
Horizon - word as image via Ji Lee - such simple and fun
Vampire - word as image
Word as Image – Graphic Designer Ji Lee Fubiz™
Creative word images by Ji Lee - Pirate
Ji Lee: Word As Image: Typography has long been the subject of infatuation for many graphic designers over the years.
idea - word as image