This packaging has a sensorial design. It catches consumers’ attention with its original shape. Its yellow color is known to appeal to the senses. Its transparent glass bottle facilitates the recognition of the product and gives an image of high quality. Regarding communication, the visual impact is really notable with the shape of a gun. There is a play on words: “shot” has two meaning, that’s what the packaging reminds us. It provides intense sensation but also reminds people of Mexico…
Absolut Vodka Unique. Simple : Only the obligatory information are mentioned on the packaging. The packaging design is unexpected which impact with strength consumers and allow a good differentiation. Every bottles are different each others. Style and decoration processes are random and modified for each bottle. This create unique bottle as denomination of product requires “ absolut Vodka Unique” This shows a precise positioning with a wish to create a rarity feeling.
Here, the communication is a function very well fulfilled by this packaging. It highlights the story of the product: it is made with flowers of vine from France, which are very rare. It gives an image of an authentic product and points out the gin is as tasty as a vine. The design is also a function well completed, it is soft and sensorial. Its green color, its transparency, and the picture of grapes, make us think that is a fresh, natural and very tasty product
This packaging is simple and seems telling a story, that’s why I have chosen it. It really looks like a product of beauty, or more precisely a perfume. According to me, despite of its high size, it has the shape and the design graphic of a perfume. It also tells a story and its contents is based on flowers. Then, this packaging has a simple and sensorial design, close to perfumes one, which makes it original and attractive.