Tour de France Promotional Caravan
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The idea of the "official" mobile advertising in the Tour de France was born in 1929 to finance the costs of the race. In the 1950's and 1960's, a number of firms built specialized vehicles to be run in the Tour de France publicity caravan that rolls though France ahead of the peloton. Since the three-week event routinely attracted over 10 million spectators, it was an ideal venue for advertisers to reach a broad audience. This practice continues today.
S.E.V Marchal Promotional Vehicle

Entirely the fault of wobbly French car owners Dollywobbler and for getting me thinking about the potential in retro and classic French tin. First of all, I got a wealth of modified French

Grand Mere Tour de France Promotional vehicle

Grand Mere Tour de France Promotional vehicle

Nehi Soft Drink Advertising Cyclecar

An entertaining & informative vintage automobile internet magazine.

Frigeavia carrier / Teleavia for Sud Aviation Group

Frigeavia carrier / Teleavia for Sud Aviation Group

Xtra laundry detergent

Xtra laundry detergent

1954 La Vache qui Rit - Carried by a David body, this 2.5-ton Renault extended with a platform in the rear is photographed here at the arrival of a stage of the Tour de France 1954. The roof has been arranged to host an animator who Donned a mask of the Laughing Cow.

1954 La Vache qui Rit - Carried by a David body, this Renault extended with a platform in the rear is photographed here at the arrival of a stage of the Tour de France The roof has been arranged to host an animator who Donned a mask of the Laughing Cow.

1950 La vache qui rit - Two loudspeakers installed on the roof of the van part carried advertising messages. Note the handmade painting.

1950 La vache qui rit - Two loudspeakers installed on the roof of the van part carried advertising messages. Note the handmade painting.

1949 La Vache qui Rit This DMA participated in the Tour de France in 1949

1949 La Vache qui Rit This DMA participated in the Tour de France in 1949

1937 La Vache qui Rit (Laughing Cow) Renault AGP

1937 La Vache qui Rit (Laughing Cow) Renault AGP

1953 Cafes Nitahi

1953 Cafes Nitahi

Wine Bottle Taxi for the 2014 Tour De France Caravan

Wine Bottle Taxi for the 2014 Tour De France Caravan

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Banette - Tour de France Caravan

2007 Pizza-Ristorante vehicle for the Tour de France

2007 Pizza-Ristorante vehicle for the Tour de France

X-TRA Tour de France 2011

X-TRA Tour de France 2011

Vittel Tour de France

Vittel Tour de France

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