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Loss aversion, a science of persuasion.
Loss aversion is a powerful psychological motivator. Habit reCode uses loss aversion to keep you accountable and help you stick to your goals.
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Key Principles of Marketing in Psychology - Loss Aversion. www.ContentSparks.com/Psych-Mktg
Sophia Royle
Loss aversion, a science of persuasion.
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Humans are wired for Loss Aversion.
Loss aversion is twice as effective as a positive reward system. Use loss aversion to form good habits
Loss aversion by Habit recode A powerful psychological motivator.
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More sneaky cognitive biases. Hindsight bias, Loss aversion and Recency bias. Parents in particular frustratingly seem to suffer from hindsight bias where everything becomes blindingly obvious as soon as a child has dropped the glass/fallen over/bumped into someone. Though careful is not so useful after the fact.
Key Principles of Marketing in Psychology - Loss Aversion. www.ContentSparks.com/Psych-Mktg
Sophia Royle
Loss aversion, a science of persuasion.
loss aversion