Loss aversion, a science of persuasion.
Loss aversion is a powerful psychological motivator. Habit reCode uses loss aversion to keep you accountable and help you stick to your goals.
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More sneaky cognitive biases. Hindsight bias, Loss aversion and Recency bias. Parents in particular frustratingly seem to suffer from hindsight bias where everything becomes blindingly obvious as soon as a child has dropped the glass/fallen over/bumped into someone. Though careful is not so useful after the fact.