The font they chose for "CAMP" makes them look like totem pole lettering, which the viewer would associate with summer camp experiences. The font is also simple, but effective in getting the camp thought across.
Inspiration graphique #3 : 10 identités visuelles à découvrir pour ce début d'année 2015
Tatto Ideas 2017 – Typographie by Andréanne Teasdale, via Behance, love the colour of the cloud to… Tatto Ideas & Trends 2017 - DISCOVER Typographie by Andréanne Teasdale, via Behance, love the colour.
Exodus is a display serif typeface with luxurious lines and a smorgasbord of unique alternative characters. Exodus was designed to create stellar unique character sets for logos and headings while giving full control to the designer.