Glenfiddich Whisky

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Purple Creative has designed the visual identity for a new range of whiskies called the Glenfiddich Experimental Series. The identities feature a mixture of portraits, tasting notes, hand-lettering, scientific equations and diagrams. Founding partner and creative director, Gary Westlake, says: “The identity represents a visual narrative of each experiment – graphically capturing the authentic journey … Design, Packaging, Layout, Graphics, Web Design, Advertising Design, Creative Advertising, Wine Advertising, Scotch Whisky
Glenfiddich Experimental Series identity, by Purple Creative
Purple Creative has designed the visual identity for a new range of whiskies called the Glenfiddich Experimental Series. The identities feature a mixture of portraits, tasting notes, hand-lettering, scientific equations and diagrams. Founding partner and creative director, Gary Westlake, says: “The identity represents a visual narrative of each experiment – graphically capturing the authentic journey …
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