Kedgebs GR17

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Marseille  ·  Marketing distantiel - Packaging Groupe 17
Kedgebs GR17
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The components:These days, men are as much careful as women about their health and the impact of what they eat on their lifestyle. Danone conscious of it, has decided to create a healthy yoghurt with male packaging. About the container,two formats pots for Danone for men have been made , one with a capacity of 190 grams, another 370 gr.The pots are decorated with a black background in addition to the main ingredient pictures that help customers to be reassured about what is inside the…

Giant food company Danone launched its own yogurt product line for men in Bulgaria in summer The successful concept is currently being expanded to other markets

The functions: Danone has put together a product with a very original packaging, exclusively for men indeed in terms of communication we have the deep black a symbol of strength and dominance. The aspect of the packaging is distinguished by a unique shape and minimalist design that refers to the male aesthetic sense. In terms of technical function the shape of the pot presented a technical challenge, especially with respect to process .

The functions: Danone has put together a product with a very original packaging, exclusively for men indeed in terms of communication we have the deep black a symbol of strength and dominance. The aspect of the packaging is distinguished by a unique shape and minimalist design that refers to the male aesthetic sense. In terms of technical function the shape of the pot presented a technical challenge, especially with respect to process .

The components: -This container made of glass, by it's size and without a good grip it is not easy to handle and can be broken and so it can become dangerous to use, particularly for kids. Moreover, it is heavy and not practical to serve water with it and this container can make easier to spill water and loss of the product.  -The decoration has kept the traditional Evian color( mainly white/red/black) but what's interesting is the year of the edition that appears on the bottle.

The components: -This container made of glass, by it's size and without a good grip it is not easy to handle and can be broken and so it can become dangerous to use, particularly for kids. Moreover, it is heavy and not practical to serve water with it and this container can make easier to spill water and loss of the product. -The decoration has kept the traditional Evian color( mainly white/red/black) but what's interesting is the year of the edition that appears on the bottle.

The functions: The coconut water from the inside: Techniques & Communication: Coconut packaging technique, where the shell hide the coco's water that we can find inside, instead of the real component the white part of the coco which constitute the juice. Pretty original and more healthy at the first sight compare to a brick - the communication's message is buy a coconut like in Caraïbe, in order to legitimate the authenticity and the real vitamin benefits of coconut water.

The functions: The coconut water from the inside: Techniques & Communication: Coconut packaging technique, where the shell hide the coco's water that we can find inside, instead of the real component the white part of the coco which constitute the juice.

The components: the package allows you to see the shoes and highlights the brand and the name of the pair (also the concept) with absolute simplicity but with an innovative and eye-catching design. Nonetheless this packaging has been used on promotional advertising but it has not been adopted because of the difficulty that this packaging will cause on distribution and retail policy.

The "Air Max Day" initiated by Nike Sportswear will take place tomorrow, Wednesday, March exactly 27 years day for day after the original release

The functions: -Techniques: the format guarantee a better protection of the product but the form makes transport more difficult.  -Communication: this packaging perfectly chimes with the product concept because it reminds the shoe bubbles and gives the impression that the pair is suspended in the air

nike air packaging Nike Air is arguably one of the most popular sneaker designs ever released. Not content with a regular old shoebox, Berlin based agency Scholz & Friends came up with a brand new, reimagined packaging design for their favourite trainers.

The components made of glass, is not very ecologic but help to reflect the organic aspect of the fruit by it's transparency.The container is original and shaped as a light bulb and easy to handle by it's pear aspect.Glass container have advantages in terms of design as you can shape glass but it's now less used in drink product because it can break easily and it's heavy. The decoration are linked to the container (circle written text- Gloji) and unobtrusive to not change the transparency.

The components made of glass, is not very ecologic but help to reflect the organic aspect of the fruit by it's transparency.The container is original and shaped as a light bulb and easy to handle by it's pear aspect.Glass container have advantages in terms of design as you can shape glass but it's now less used in drink product because it can break easily and it's heavy. The decoration are linked to the container (circle written text- Gloji) and unobtrusive to not change the transparency.