Creative Advertisement 02 A print of a cup of Folgers coffee was placed on top of manhole covers in New York City, USA. Holes on the print allows the steam to come out. Wordings around the cup reads ‘Hey, City That Never Sleeps. Wake up.” from Folgers.
unbelievable - At night, the back-lit poster was reflected in the adjacent glass pane. This revealed the complete McDonald’s ‘M’ logo and the message “open all night” could be viewed the right way round. Bus shelter Campaign by DDB Sidney
The Australian Public Transport Authority got tired of people spray-painting graffiti on their buses and trains, so they targeted the ‘graffidiots’ with this ad campaign that reminds would-be vandals what the consequences of their actions could be.