The Creator // Brand Archetypes // The Creator is also called the Artist, Entrepreneur, Inventor, Dreamer, Musician, or Visionary. Creator brands strive for structure & stability by promoting innovation & authenticity. They’re usually known for their creativity, imagination, skill, individuality, and authenticity, so their customers always feel secure in the skill and value of the brand. // Find your Brand Archetype now at gofilament.com/archetype