The Innocent // Brand Archetypes // The Innocent is also called the Utopian, Traditionalist, Naive, Saint, Romantic, or Dreamer. Innocent brands strive for individual fulfillment & independence by promoting safety & simplicity. They’re usually known for their optimism, trust, hope, faith, and simplicity, so their customers always feel safe and happy with their buying decisions. // Find your Brand Archetype now at gofilament.com/archetype