The Magician // Brand Archetypes // The Magician is also called the Visionary, Inventor, Leader, Spiritualist, Scientist, or Shaman. Magician brands strive to triumph & change the world by promoting knowledge & power. They’re usually known for showing transformation, inspiration, imagination, vision, and spirituality, so their customers always feel like they transform through the brand. // Find your Brand Archetype now at gofilament.com/archetype