The Regular Guy // Brand Archetypes // The Regular Guy or Gal is also called the Everyman, Girl/Guy Next Door, Realist, Orphan, Advocate, Working Stiff, or Good Neighbor. Regular Guy brands strive for community & connection by promoting a sense of belonging. They’re usually known for their empathy, realism, lack of pretense, resilience, and creating communities so their customers always feel like they belong with the brand. // Find your Brand Archetype now at gofilament.com/archetype
