The creator of these logos has used a unique approach to typography. By playing with and arranging letters, very creative logos were formed. These simple, yet interesting logos are an example of the power that typography can have in design.
By using the n's in tunnel to create a tunnel they are creating a really cool yet simple composition. I think when it comes to word play the most simple yet affective compositions are the ones that stand out the most.
It seems I have a thing for liking simple types of fonts. This type puts the word into use by making everything outside of the "focus" circle blurry and everything inside of it super sharp and easy to read. The circle acts as a view finder for cameras as