Lucie Perrinel

Lucie Perrinel

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Lucie Perrinel
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Si vous travaillez ou vous intéressez au webmarketing et plus particulièrement à la publicité display, vous avez sûrement déjà dû entendre parler du RTB ou "real time bidding". Fonctionnement, acronymes...nous vous donnons les clés pour mieux comprendre ce nouveau phénomène qui observe une croissance fulgurante depuis 2012...

Teen developer funds startup by auctioning of her future income (interview)

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Beyond Real-Time Bidding: Immediate Revenue is Just the Tip of the Iceberg

Beyond Real-Time Bidding: Immediate Revenue is Just the Tip of the Iceberg

Real-time bidding: Can it really work for video?

The Drum's series on real-time advertising continues with a look at how real-time bidding (RTB) can work for video.

Real Time Bidding (RTB) for mobile and PC projected revenues to reach $6 billion by 2015.

Real-time bidding is a kind of automated buying of ad placements. It is to digital and mobile advertising what high-frequency trading is to Wall Street.

5 Predictions About Real-Time Bidding in 2014

San Diego Real Estate Predictions for 2014 including San Diego real estate prices, mortgage interest rates, the number of investors, job growth, and new construction. The author is San Diego real estate agent Wesley Guest.

The real-time bidding process and features of using real-time bidding for mobile advertising.

The real-time bidding process and features of using real-time bidding for mobile advertising.

Real-time-bidding-spending-2012-2017-mobile-internet-display-adv-advertising-spending-display

Real-time-bidding-spending-2012-2017-mobile-internet-display-adv-advertising-spending-display

what-is-real-time-bidding-in-30-seconds by Dapper via Slideshare

For the first time I understand this shit in simple terms. Understand Bidding in 30 seconds.

The adoption of real-time bidding is growing and digital mavens are excited about this space. Before you jump head first - or even run for the door - check out this explanatory diagram of how the whole thing works. Of course, there is a lot more details, rules and best practices in play, but the following should help you explain real-time bidding to your coworkers or C-suite.

Gain professional insights on search marketing, internet advertising, web design and