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This Nike advertisement promotes the Nike Air release by showcasing basketball players jumping. Nike uses the basketball court as a place where consumers can wear the shoe, hence "where you can fly".

Kobe on Howard!

Dwight Howard made his Lakers preseason debut on Sunday, scoring 19 points and 12 rebounds in a loss. Will the duo, seen here during unfriedlier times, lead Los Angeles to its NBA title? (Fernando Media/NBAE via Getty Images)

#nike Air Jordan classic iconic ad

The Original Nike Air Jordan Ad. The first celebrity endorsed footwear style. What started as a 'sport shoe' has since evolved into a street style shoe of choice.