Olga Berluti, the leatherwork creator, worked on a leather chest to protect the Mathusalem X.O (for Extra Old). Sculp in oak wood, inspired by the Venetian gondolas recovered with a special leather it was edited to only 150 bottles. The countless eaux-de-vie assembled to create X.O, aged up to 30 years, give a high quality cover to the bottle. A lux product which is very rare.
The Very Old rhum Clément and its packaging reminds us of a oak cask, which was used to age the rhum. Symbol of the high quality behind this beverage. The packaging is easy to transport from the distillery to your home. Cork plug to attest of the quality of the alcohol. Simplicity, no extra, the label is a reminder of a wine label, the age and how it was aged are written on the bottle. Loyalty is earned with the quality of the product.
The bottle conveys an idea of authenticity, especially important in whiskies: Transparent glass to show whiskey’s color (also idea of beauty : whisky’s color is self-sufficient , no need to color the glass), information about the making : Batch 27, cork instead of stopper, old-looking label. The 3 metal relieves monkeys at the bottle’s bottom reinforce the idea of prestige and are another reference to the brand
The bottle of vodka Pravda is in a transparent package or in a black colored packaging. Easy to transport and to use because of the packaging shape and the bottle shape reminds wine bottles. The message communicated is simplicity, truth, (In slavic, Pravda means Truth) only the bottle and this single piece of jewelry is needed for this 300 years old Vodka. Experience is implicite within this brand of alcohol. The idea is to concentrate on the flavour and expertise rather than exterior…