Mélanie Cantrel

Mélanie Cantrel

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Wine bottles made out of paper are a very ambitious kind of packaging : bold enough to go against glass bottles and environmentally efficient, they are the perfect example of an innovative packaging. It has great visual impact, is very practical, expresses strongly its positioning, and thus appeals easily to a wide range of customers, from the curious ones to the most environmentally concerned ones.

Paperboy is about as green as it’s possible to make a wine bottle. It’s made out of a compressed recycled paper, printed with natural inks and the inside contains a recyclable sleeve like you find in a box of wine. The bottles are rigid and strong

Evian : This Evian’s bottle was a limited edition for Christmas. The bottle is in a transparent glass material and the shape of the bottle reminds a mountain, which provide a strong visual impact: customers feel a sensation of freshness and purity.  The gold colour used on the label and on the cap spread an idea of a pure and elegant bottle of water. The fact that bottles are numbered anchors the brand premium positioning for this product.

Evian : This Evian’s bottle was a limited edition for Christmas. The bottle is in a transparent glass material and the shape of the bottle reminds a mountain, which provide a strong visual impact: customers feel a sensation of freshness and purity. The gold colour used on the label and on the cap spread an idea of a pure and elegant bottle of water. The fact that bottles are numbered anchors the brand premium positioning for this product.

This up-market graphics card is one of the most efficient ones in the sector and aims to be sold to well-informed customers.  To match this positioning, Asus used a “two-stage packaging”, each of them showing different features of the product. The primary packaging, a bunch of technical details on a black background displaying a red claw mark, is about the product’s power, technical sturdiness and reliability. The secondary one, sober, almost “Apple-like”, is about its up-market positioning.

This up-market graphics card is one of the most efficient ones in the sector and aims to be sold to well-informed customers. To match this positioning, Asus used a “two-stage packaging”, each of them showing different features of the product. The primary packaging, a bunch of technical details on a black background displaying a red claw mark, is about the product’s power, technical sturdiness and reliability. The secondary one, sober, almost “Apple-like”, is about its up-market positioning.

As well as the product inside, the box for the latest iPad Air is sober and fancy in the same time: the name of the product - simple as well - a flattering picture, and an apple on the other side. It just feels like everything about it is sturdy and reliable. Same story inside the box: no plastics or wrappers. The box is just the size it needs to be so that nothing moves inside. It definitely matches the marketing mix: this way Apple managed to make its packaging an element of…

As well as the product inside, the box for the latest iPad Air is sober and fancy in the same time: the name of the product - simple as well - a flattering picture, and an apple on the other side. It just feels like everything about it is sturdy and reliable. Same story inside the box: no plastics or wrappers. The box is just the size it needs to be so that nothing moves inside. It definitely matches the marketing mix: this way Apple managed to make its packaging an element of…

Le Petit Marseillais wants to enjoy the reputation of Marseille’s soap . The packaging alludes to something natural, pleasurable.  It only a primary package, transparent or of the colour of the perfume.  The most catching in the package is the logo and the natural colour of the package.. Consumers buy the brand not the product.  Le Petit Marseillais has its own style, inspired from the soap of Marseille, that’s what it make the brand different from others.

Le Petit Marseillais wants to enjoy the reputation of Marseille’s soap . The packaging alludes to something natural, pleasurable. It only a primary package, transparent or of the colour of the perfume. The most catching in the package is the logo and the natural colour of the package.. Consumers buy the brand not the product. Le Petit Marseillais has its own style, inspired from the soap of Marseille, that’s what it make the brand different from others.

Philadelphia packaging is simple, only a primary package with few info. Philadelphia packaging catches attention.   For a product sold in supermarkets the first function of the packaging must be catching the consumer attention.  Also the brand is important, Philadelphia is fixed in the American culture since the 19th century.  When opening the box, there aluminium cover shows that the cream cheese is well protected and preserved.

Philadelphia packaging is simple, only a primary package with few info. Philadelphia packaging catches attention. For a product sold in supermarkets the first function of the packaging must be catching the consumer attention. Also the brand is important, Philadelphia is fixed in the American culture since the 19th century. When opening the box, there aluminium cover shows that the cream cheese is well protected and preserved.