This looks like a museum floor tile where they put the directions to a certain exhibit which I think is really cool. It stands out against the normal brick, and is eye-catching whilst also being small and not really a big deal.
MY COMMENT: This would work nice in a carpet design. "Every summer the small Swiss town of Vercorin offers up its public spaces and buildings to artists to create contemporary works of art. This is Lang/Baumann‘s 'Street Painting