What do content repurposing and Madonna have in common? ✨ A whole new identity ✨ Put them next to each other and you would never know it was the same person/ piece of content 😱 Repurposing content might sound like a complete cop-out! Taking some old blog. Jigging the words around a bit. Adding some new stats. Updating the image. But, repurposing content is more than just a face-lift. It's taking that old blog (or other long-form content) and making it look 16 again 👵🏼 ➡ 👧🏼