Nicolas Bienvenu

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Paris  ·  Communications Director
Nicolas Bienvenu
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When it comes to the digital marketing, the term media relates to different channels a business can use to attract visitors and customers to their site. Anna Lebedeva makes the case on why every marketer should use an integrated approach of the four media, also known as the PESO model.

A recent article challenges the PESO model for being an integrated communications framework. Gini Dietrich addresses each challenge and presents a solution.

Community Manager, Les Résultats, Social Media, Notes, Canada, Infographic, Social Networks, Social Media Tips

Content - Do People Read Long Articles on Their Smartphones? : MarketingProfs Article

Content - Long-form news articles get roughly the same number of mobile visitors as short-form articles—but garner twice as much engaged time, according to recent data from the Pew Research Center.

Social Media - CEOs and Social Media: What the Public Expects of Leaders [Infographic] : MarketingProfs Article

Social Media - Nearly two-thirds of Americans say senior business leaders should have public-facing social media accounts, according to recent research from GS Business Communications and Harris Poll.

Infographie 291 - Stats 2016 Social Media

In Search Engine Journal published their first report on social media growth. The in-depth feature offered early insights into social media growth and usage patterns at a time when marketers ha…