Nicolas Bienvenu

Nicolas Bienvenu
Paris / Communications Director
Nicolas Bienvenu
More ideas from Nicolas
When it comes to the digital marketing, the term media relates to different channels a business can use to attract visitors and customers to their site. Anna Lebedeva makes the case on why every marketer should use an integrated approach of the four media, also known as the PESO model.

A recent article challenges the PESO model for being an integrated communications framework. Gini Dietrich addresses each challenge and presents a solution.

Community Manager, Les Résultats, Social Media, Notes, Frances O'connor, Press

Content - Do People Read Long Articles on Their Smartphones? : MarketingProfs Article

Content - Long-form news articles get roughly the same number of mobile visitors as short-form articles—but garner twice as much engaged time, according to recent data from the Pew Research Center.