No, it's not a coincidence

Jonathan Ive, Senior Vice President of Industrial Design at Apple, takes inspiration from Braun’s minimalist aesthetic and focus on function

braun

Is honest - It does not make a product appear more innovative, powerful or valuable than it really is. It does not attempt to manipulate the consumer with promises that cannot be kept. - Dieter Rams The god of design ;

Braun teams up with Zeon to redesign and relaunch the timepiece line made famous by Dieter Rams.

Braun Returns To High-Style Roots, With Stunning New Watches

RT 20 tischsuper radio, 1961, by Dieter Rams for Braun

Dieter Rams Ten Principles for Good Design

"Good Design is aesthetic" -- 1 of 10 Principles of Design by Dieter Rams RT 20 tischsuper radio, 1961 by Dieter Rams for Braun Vitsœ

Photograph by Abisag Tüllmann.

Dieter Rams Ten Principles for Good Design

Dieter Rams: Photograph by Abisag Tüllmann. Dieter Rams is a hugely influential industrial designer. His "Ten Principles of Good Design" remain as relevant as ever and he is a huge proponent of sustainable, ethical design. A true legend.

Less but better!

Design ideology of Dieter Rams. to his colleagues at Braun "Our electrical appliance should be humble servants, to be seen or heard as little as possible. reference: Dieter Rams: As Little as possible by Sophie Lovell

Nice little illustration by Andrei Boghita, check the individual illustrations of products here.

dieterrams: “ Nice little illustration by Andrei Boghita, check the individual illustrations of products here.

dieter rams interview

dieter rams interview - designboom: what is the best moment of the day?

dieter rams interview

You may never have held Braun's calculator, but you probably recognize it. The Dieter Rams designed classic was the "inspiration" for the original iOS

Pinterest
Search