Advances in technology are rewiring how consumers think about out of home advertising. The digital age is into its second decade and advertisers have to keep up…
The University of Engineering and Technology and FCB Mayore teamed for this new board, which uses a thermodynamic process to purify up to 100,000 m3 of urban air per day, the equivalent of 1,200 trees. It is able to clean air within a five-block radius. The new billboard has been placed within the construction site of the new UTEC campus in Barranco, to offset the school's own environmental impact as well as promote the school's mission to spark young people's interest in engineering.
Beck's and creative agency, Shine, collaborated to come up with the first stand alone outdoor playable poster to promote Music month in New Zealand. To ramp up their involvement with local music, Becks commissioned emerging artists to create a one off track and showcased them on this interactive music poster. The interactive poster allows passersby to not only choose and listen to tracks, but to create their own sound effects in time to the music with a selection of inbuilt touch points.
It may look like a typical vending machine but it's absolutely more than that. The diji-touch machine features interactive, touchscreen-enabled LED monitors, Microsoft Kinect motion sensors and NFC readers. When the machine isn't displaying all the delicious snacks, advertisers will be able to display their ads to entice consumers to the delectable treats behind the screen!
The charity organization, Caritas, decided to help homeless people in Vienna's City Park after they were evicted this winter. Agency DDB Tribal Vienna created a bus shelter that gave off heat each time someone put in one Euro. The idea was to raise awareness of the charity's work, and show that even a small contribution can make a difference. The slogan on the heated bars of the shelter translates as "Give Warmth."