I like how the text has a very informal, spray paint like design that matches New York's "bigger than life" appeal. All the text looks as if it uses as lines as possible to create each letter. This is done especially well with the "e" which relies on the top of "r" to complete it. The inner triangular points of "n". "y", "w", and "k" al repeat as well.
TERRASS' HOTEL - WIP
TERRASS’ hotel The Terrass’ Hotel, while taking advantage of the renovation of its rooms, asked WIPbrands to rethink their visual identité. The Terrass’ Hotel, with its’ magnificent terrace, offers its guests one of the most beautiful views of Paris. But it also encourages the guest to discover the abundance of its points of view, the …