While trust in branded websites has increased slightly over the past 5 years, up to since according to a recent Nielson Global survey, of consumers cite recommendations from people like them or people they know as their most trusted form of advertising.
LinkedIn is also looking for new advertising revenues. Sponsored Updates, a pilot program that launched in January, is LinkedIn’s latest foray into monetizing the content marketing engine it has built. Much like Facebook and Twitter’s programs for paid content amplification, LinkedIn’s Sponsored Updates allow companies to promote content assets to a targeted user base, at scale.
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