In an interactive billboard (by BBDO) publicizing a charity run in Argentina, the athletics powerhouse invites passers-by to have a run on a treadmill that logs a communal kilometer count. For each kilometer run, Nike donates a set amount to UNICEF.
Summer Streets is an annual celebration of New York City’s most valuable public space—our streets. Summer Streets provides space for healthy recreation and encourages New Yorkers to use more sustainable forms of transportation.
These interactive billboard ads are give a very powerful message. They attract attention, and give viewers a more relatable consequence of speeding while driving, as oppose to the normal radar just showing their speed.