Architectural remodel and brand design face lift for the floor of Niketown New York. January, direction& by me, in collaboration with Nike Global Brand Design teams.Jumpman sculpture by artist, Michael Murphy.Photos by Mo Daoud.
adidas Bluewater UK HomeCourt. TRC rolled out the VM strategy and merchandising principles we developed for the adidas Beijing HomeCourt retail store, across the brand new UK Bluewater store that opened in April 2014. The adidas HomeCourt brings the spirit of sport to retail, creating a place where consumers can feel the energy of the game, the thrill of the event and the frenzy of the fans. #retail #vm #visualmerchandising #adidas #retaildesign