Nothing good comes out of indecision Advertising Agency: BDDP Unlimited, Paris, France Creative Director: Olivier Moine Art Director: Aurore De Sousa Copywriter: Caroline Laumont Photographer: Olivier Foulon
this is such a cute advert, advertising mini copper s. showing a little kid winning the race, he doesnt need to be tall to be fast, just like a car doesnt have to look fast to be it. i really like the creativity in this, and it makes me smile :)
Headline- the large short texts that take up most of the advertisement effectively convey the message of how delicious Nutella (the product) tastes by appealing to the readers sense of taste(lick) and sight( texts are written in chocolate).
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