The Australian Public Transport Authority got tired of people spray-painting graffiti on their buses and trains, so they targeted the ‘graffidiots’ with this ad campaign that reminds would-be vandals what the consequences of their actions could be.
These trucks are a great example of how to push traditional advertising and make it something fresh and eye-catching. I think this might be concept work rather than actual ads, but the idea could be a great way to utilize semis, buses, and more.
A great way to get people to reach for your product, design stickers that go with the door handles. That’s what Tyskie Beer did. When you reach to open the door, Tyskie makes it looks like you are actually reaching for a refreshing Tyskie beer.