cc for adidas Boost @ Grattacielo Pirelli - Projection Mapping, 2013 by recipient. Pirelli Tower, historic symbol of Milan and milestone in contemporary architecture, for the first time ever has been the stage of a projection mapping.
It& like a waterfall, except it& all made of light. It& great how light can play with our senses. How light can create things that aren& really there. And it& so hard to convince your brain that it& not.
Hyundai Accent projection mapping / Seoul studio Bread Communications adds performance art to a projection mapping project to create a powerful and engaging illusion they call Space Mapping for a live Hyundai event in Kuala Lumpur, Malaysia.