This post is a living document of all Altimeter Group research on the anatomy of a corporate social media team. It defines the various roles and duties of prospective members of the team and links to prior research reports for additional information.
How to Train Employees to Handle Social Media. Some ideas for managing social media in-house. If you want your social media to work, take the time to understand how your employees may interact with it and how to provide the proper guidance and policies.