Andrei Pasternak / Project: Logo Design Study / Client: School Project / Role: Design *via Krop… FYI: pinning an image from Krop does NOT bring the Creative’s name with it (from the difficult-to-search Pluck’t, or even from a Portfolio). Not Kool.
There is consistent proximity throughout the logotype. The negative space forming the "N" makes sense with the name because looking at the logotype engages the audience when locating the "N". I also think the logotype font works well bold.
An interesting piece that turns the infinity symbol into a bicycle. Even without the title of the company one would still most likely be able to distinguish the two and find it very creative. Thus making this a successful logo.