This poster, focuses more on the affects of alcohol on the brain, and how it can cause serious affects on the roads. The joystick shows the maze of gear changes and how much alcohol affects the brain. The brain is also the shape of the gearbox.
This ad took a more serious twist for a more serious ad. Cyber-bullying is a big deal and showing the arrows stabbing the boy shows that cyber-bullying hurts. This advertisement creates a good relationship with what is being advertised.