There is consistent proximity throughout the logotype. The negative space forming the "N" makes sense with the name because looking at the logotype engages the audience when locating the "N". I also think the logotype font works well bold.
Sans Serif Sans Serif is the opposite of Serif, I remember this by saying that San Serifs as no tales. Sans Serif fonts are my preferred fonts, especially as some San Serif types gives a more modern feel and approach to work.