embleem logo - Company branding: Porsche not only owns this physical property but intellectual as well, meaning that all sensations, excitement, and every single emotion that comes with it also belongs to Porsche.
How Corporate Logos Evolve infographic. This shows how recognizable logos have evolved over time. Logos like Shell and BMW have remained pretty much the same. Brands like Xerox, Pepsi, and IBM have modernized their corporate logos.