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Shopping Cart Abandonment Data from SeeWhy

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The e-tailing group’s research also shows that price is the most critical factor when considering a purchase, whether online or in-store (79%). The convenience of having a home delivery is number two (63%), but this is offset by impatience to get the product quickly (55%) or the ability to purchase from a local store (45%).    Noteworthy, 47% of consumers say that they will never, or hardly ever, buy products at full price. Shopping Cart Abandonment, Holiday Promotions, Impatience, Cloud Platform, Number Two, Customer Experience, Sap, Convenience, Group
Cloud platform services & customer experience platform: SAP C4HANA
The e-tailing group’s research also shows that price is the most critical factor when considering a purchase, whether online or in-store (79%). The convenience of having a home delivery is number two (63%), but this is offset by impatience to get the product quickly (55%) or the ability to purchase from a local store (45%). Noteworthy, 47% of consumers say that they will never, or hardly ever, buy products at full price.
New research by the e-tailing group shows that 73% of consumers rate unconditional free shipping as a critical feature when making an online purchase. Unconditional, Online Purchase, Rate, Feature
Cloud platform services & customer experience platform: SAP C4HANA
New research by the e-tailing group shows that 73% of consumers rate unconditional free shipping as a critical feature when making an online purchase.
Retailers know that customers are sensitive to perceived price points. As you can see in the chart, online shoppers have the same emotional response. When we analyze the shopping cart abandonment rate curve by smaller price breaks, we find there’s an emotional hurdle close to a hundred dollars Price Point, Analyze, Abandoned, Sensitive, Psychology
Cloud platform services & customer experience platform: SAP C4HANA
Retailers know that customers are sensitive to perceived price points. As you can see in the chart, online shoppers have the same emotional response. When we analyze the shopping cart abandonment rate curve by smaller price breaks, we find there’s an emotional hurdle close to a hundred dollars
As might be expected, higher value shopping carts are abandoned more frequently, and as a broad rule, this holds true. Surprisingly though, as you can see in the chart, lower value shopping carts are abandoned often, as well. Shopping Carts, Small And Medium Businesses, Broad, Data, Lower
Cloud platform services & customer experience platform: SAP C4HANA
As might be expected, higher value shopping carts are abandoned more frequently, and as a broad rule, this holds true. Surprisingly though, as you can see in the chart, lower value shopping carts are abandoned often, as well.
A surprising finding from extensive research: 75% of abandoners show some level of intent, and will return to the site to either abandon again or purchase. Online Buyer, Intentions, Behavior, Return
Cloud platform services & customer experience platform: SAP C4HANA
A surprising finding from extensive research: 75% of abandoners show some level of intent, and will return to the site to either abandon again or purchase.
Only 3 percent of visitors buy within one session on an e-commerce site. And once they get as far as the shopping cart, 71 percent will abandon. To understand why, Forrester Research asked 3,000 people why they abandon.    Source: Forrester Research, May 2010; “Understanding Shopping Cart Abandonment”  Note: Respondents were able to give multiple answers Retargeting, Ecommerce Site, Marketing Automation, Saas, Ppc, Bar Chart, Improve Yourself
Cloud platform services & customer experience platform: SAP C4HANA
Only 3 percent of visitors buy within one session on an e-commerce site. And once they get as far as the shopping cart, 71 percent will abandon. To understand why, Forrester Research asked 3,000 people why they abandon. Source: Forrester Research, May 2010; “Understanding Shopping Cart Abandonment” Note: Respondents were able to give multiple answers
Studying the shopping cart abandonment rate reveals interesting patterns in the run up to the holiday season.    As in previous years, many customers anticipated promotional offers and deferred purchases, causing the abandonment rate to shoot up, averaging 85% in the weeks running up to Cyber Monday.    Compare this with the average for 2011 of 72%, up slightly over 2010. The highest abandonment day of 2011 was at 89.2% on November 23, the Wednesday before Black Friday. Averaging, November 23, Previous Year, Cyber Monday, Studying
Cloud platform services & customer experience platform: SAP C4HANA
Studying the shopping cart abandonment rate reveals interesting patterns in the run up to the holiday season. As in previous years, many customers anticipated promotional offers and deferred purchases, causing the abandonment rate to shoot up, averaging 85% in the weeks running up to Cyber Monday. Compare this with the average for 2011 of 72%, up slightly over 2010. The highest abandonment day of 2011 was at 89.2% on November 23, the Wednesday before Black Friday.
In 2011, the shopping cart abandonment rate continued its rise, reaching a new all-time high of 72% by the end of the year. It has risen for 5 straight years in a row. Risen, The Row, All About Time, Clouds
Cloud platform services & customer experience platform: SAP C4HANA
In 2011, the shopping cart abandonment rate continued its rise, reaching a new all-time high of 72% by the end of the year. It has risen for 5 straight years in a row.