This masthead is very bright bright and vivid, drawing attention to it immidietly, even thøugh it is mostly on a white background. The block at the start makes this masthead very modernized as well as the bold block type is nice
Heinz Tomato Ketchup This ad shows the need to satisfy curiosity. It shows this by having the ketchup bottle look like slices of tomatoes. Which satisfies the curiosity that it is made with real tomatoes.