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All the texts in HTML, a successful work on the visual products, call to action with a simple border but very aesthetic, a beautiful association of fonts with or without serif... Perfect codes for an email about beauty products !
I'm never a fan of image text in an email. For me, when you can pass a text directly into HTML, you should do it: to optimize accessibility, readability, responsive and direct access to content. But what to do when it's a brand's own typeface? Sézane's emails are always so aesthetic.
Email sent by WeTransfer to announce the evolution of the transfer limit to 200GB. An email that I find particularly aesthetic despite its simplicity and sobriety: a beautiful typography used, a real hierarchy of texts, a clearly visible logo... An animated gif to brighten up the whole. Nice work !